"Instant coffee was invented in 1901 by Satori Kato, a Japanese scientist working in. George Constant Louis Washington developed his own instant coffee process shortly thereafter, and first marketed it commercially (~1910). The Nescafé brand, which introduced a more advanced coffee refining process, was launched in 1938. Its popularity soared in post-WWII America and today it can be found all over the world." - Source, The People's favourite free Encyclopedia
I didn't know instant coffee had such long history had i not did some research upon writing this posting. I would have thought that it's a creation of this fast-paced internet driven world. I would love to think that instant coffee sole purpose is to provide enough caffeine to nourish our thirsty brain.
A cup of instant coffee can't have such a long history behind it, I reasoned. If it is, it definitely wasn't an instant hit like a Coca Cola or Earl Grey. If it were, there wouldn't be so make 'Improved' instant coffees. After trying so many times of instant coffee in the market, I am thinking:' how come the guys at Nescafé or Owl don't get frustrated over frequent 'improvement' of their coffee, without really making it more alluring?" It's true, they should get frustrated as I really am.
I am beginning to think that the incompetency of perfecting the art of producing instant coffee may be a message from Mother Nature: Don't think you humans can play Gaud everytime. Coffee is coffee and that is it. It's not some Macdonald's or KFC.
A simple cup of instant coffee, it resonates with the pace of this internet age: fast-paced innovations but most of which failed to impress.
I didn't know instant coffee had such long history had i not did some research upon writing this posting. I would have thought that it's a creation of this fast-paced internet driven world. I would love to think that instant coffee sole purpose is to provide enough caffeine to nourish our thirsty brain.
A cup of instant coffee can't have such a long history behind it, I reasoned. If it is, it definitely wasn't an instant hit like a Coca Cola or Earl Grey. If it were, there wouldn't be so make 'Improved' instant coffees. After trying so many times of instant coffee in the market, I am thinking:' how come the guys at Nescafé or Owl don't get frustrated over frequent 'improvement' of their coffee, without really making it more alluring?" It's true, they should get frustrated as I really am.
I am beginning to think that the incompetency of perfecting the art of producing instant coffee may be a message from Mother Nature: Don't think you humans can play Gaud everytime. Coffee is coffee and that is it. It's not some Macdonald's or KFC.
A simple cup of instant coffee, it resonates with the pace of this internet age: fast-paced innovations but most of which failed to impress.
4 comments:
IMHO, Nescafé is still THE best instant coffee around, and did you know there are more than 200 types of Nesacafé worldwide? Maybe you were unlucky enough to have the wrong type? Kopi Dunia
Hey kopidunia. I am grateful for your insight about Nescafe. I saw your blog just now and I think you have an interesting blog specially dedicated to the coffee. Upz for you.
Hi repmarc, glad you enjoyed it, Thanks for the compliment. And in response to your post here, the guys at Nescafe really do try to make their coffee better: Nes-caf-e vs. Nes-crap-e
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